Netflix and Blockbuster Go Head to Head in the Set-Top Box Arena

If you're like us (geeky) then you've been keeping tabs on the UFC fight between Netflix and Blockbuster, which has gone beyond simple mail delivered rentals and has moved into the instant video on demand octagon.



Today, Roku announced their Netflix set-top box now supports HD content (with a free firmware upgrade). Now, Netflix has been a busy little company trying to monetize their movie streaming feature introduced more than a year ago. Lately, they have changed their focus from getting you to watch movies on your computer (gee, I wonder why that idea didn't work so well?) to streaming straight to your TV (much better concept).

The Roku announcement comes on the heels of other announcements from LG, TiVo, Xbox and Samsung for Netflix digital streaming support on their devices.

Not to be outdone, Blockbuster has created their own set-top OnDemand movie device. Unlike the Netflix boxes the Blockbuster option doesn't use internet "streaming" and quality and playback isn't dependent on your internet connection. Or so they say.

The Blockbuster MediaPoint device is $99, or free with the pre-purchase of 25 movies for $99. After your 25 credits are used, movies are $1.99 individually. (If you do the math, 25 movies at $1.99 is only $49.75, but hey, who's counting? Nice try Blockbuster.)

The functionality between the two companies is considerable. Netflix's program is like Hulu on your TV. You can choose to stream a number of (usually older) titles to supplement the slow delivery service of your en-route DVDs. However, you have to have a traditional DVD mailer account with Netflix to access the digital content.

Whereas, Blockbuster's OnDemand box functions like a digital movie rental site like CinemaNow. You can download a movie to the box (including relatively new releases), you have 30 days to watch it and once you start watching you have 24 hours to finish it. After those time limits expire the downloaded content is deleted. However, you don't have to have a rental account with Blockbuster and you can "rent" digital content a-la-carte.

It seems the companies are taking two different approaches to the same concept (battle). One is using a mix of taekwondo and kick boxing, while the other approaches it with Brazilian Jiu-Jitsu. Both have effective tactics, but it depends on your tastes and style.

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